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I learned a great deal from launching my Personal Information Manager, Friday, as a Shareware program, and making a reasonable amount of money, even though users were only asked to send in payment to register it. (I estimated that 95% of my users never paid a penny - that's the downside of Shareware). So my next product was properly developed and marketed by myself and programmers I hired across a range of the most popular platforms of the day. That is, anywhere users were likely to use their micro for writing, because the product was Keyword, a computerised thesaurus.
Above you can see some of the advertisements and promotions I ran for it, some independent reviews and an example of featuring on a cover disk.
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